Aligning influencers with brand archetypes.
How we built Rowen Homes influencer programme using data.
Campaign Metrics
Users increased
4.7%
Sessions increased
4.6%
Organic search increased
11.3%
Ours Agency identified a collective of influencers from the interior, lifestyle and celebrity space to become Rowen Homes ambassadors. We used data analytics to match each creator to a brand archetype.
Working with talent from micro to mega on a multitude of content such as: gifted posts, paid posts, affiliate marketing and full room makeovers.
We focused on building exposure within these communities initially by collaborating on instagram content which focuses around key entry level products.
To help Rowen Homes build their influencer marketing programme and secure celebrity partnerships. Aligning the influencers to Rowen Homes customer profiles to ensure we target each of their customer archetypes.
The Challenge:
The Solution:
Reach of over 500,000
49 pieces of content.
Uplift across all key metrics.