Establishing credibility and converting visitors.
How we helped Switcheroo secure a partnership with Mark Labbett (ITV The Chase).
Switcheroo wanted to increase their brand credibility and establish themselves against similar competitors in the market.
They approached Ours Agency to help secure a well known figure to become the face of their website.
The challenge was to find someone that appeals to their target demographic to assist with converting visitors into customers.
The Challenge:
We knew that in order to appeal to Switcheroo’s UK based over 35 customer demographic, the ideal influencer should be involved with daytime television.
Ours Agency provided a roster of vetted celebrity talent, negotiated the deal and contracted the chosen influencer to be the face of Switcheroo’s website.
Mark Labbett (ITV The Chase) was the ideal fit for this project. Known for being one of the best brains in Britain, he truly represents their slogan ‘The smart way to compare’.
The Solution:
Ours Agency coordinated the brand photoshoot to capture an abundance of content for Switcheroo. We employed our team of first class photographers, stylists, and makeup artists to provide a premium outcome.
The Result:
“Ours Agency helped us achieve something that we had been attempting to do for over 12 months prior to working together.
We were looking to identify and contract a celebrity talent to work with our Switcheroo brand to enhance its credibility and within just 4 weeks of working with (Ours Agency) we had secured and setup a deal that the whole team was thrilled about.
On top of the talent management, they really went above and beyond with helping to setup and source the relevant professionals for our photoshoot which was immensely appreciated and excellently delivered. Couldn’t recommend enough.
— Craig Tomkins, Director