Driving awareness in the vegan community.
How we built hype for Vegan Camp Out, in collaboration with The Ticket Lab.
Campaign Metrics
Users increased
73%
Sessions increased
92%
Organic search increased
178%
Social following increased
6.25%
Social followers gained
4,355
Using audience and engagement data Ours Agency identified a roster of UK based vegan influencers from the food, beauty and lifestyle space.
During the campaign we focused on building organic exposure for Vegan Camp Out within these communities by collaborating on instagram story content to direct traffic to the VCO website and instagram page.
We also contracted the influencers to paid social usage, to allow us to drive further brand awareness through VCO's paid channels.
We were challenged to raise awareness of Vegan Camp Out festival on social media, by working with a selection of influencers within the vegan community on organic social content and paid boosting.
The Challenge:
The Solution:
Reach of over 790,000.
Uplift across all key brand awareness metrics.
Increased social following.
Additional exposure and content during the festival weekend.
A bank of influencer content to utilise.